Someone new to pretty underpinnings might ask, “Why beautiful lingerie?” The answer can be summed up in two words: Your Essence. Or possibly these two words: Jane’s Vanity. Let JV lingerie be a talisman/taliswoman, a guidepost to your very essence. It is a blessing from JV and its women-owned and operated businesses that channel beauty and strength.
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New Arrivals
Highlights
Our New Arrivals
NOUVELLE
Your Essence
Posted on July 04 2026
Charmed Life
Posted on June 28 2026
Little talismans on the kitchen windowsill tell your story. Individually, a memory. Together, an artistic collage. Like your Jane’s Vanity lingerie collection. Indeed, what were you wearing the day you acquired each of these lucky charms?
At the Airport with Jane
Posted on June 21 2026
It’s June, the birthday month of our founder Jane Adams. Where will she travel to celebrate? Only Jane knows. Wherever it is, she’ll be a standout. So, in her honor, we remember how celebrity travel used to be, many birthdays ago. Happy Birthday, Jane! And Bon Voyage!