A lean towards rococo opulence. The Lise Charmel brand was born more than half a century ago, driven by the search for comfort and beauty in the silken heart of Lyon France. Acquired in 1975 by designer Jacques Dumaul, the brand's spirit of haute couture became synonymous with luxurious French lingerie across the world of fashion. With some design nods to French and Italian art, Lise Charmel has crafted its own original shapes, colors, and overall identity, offering lines in corsetry, lingerie, and swimwear. Lise Charmel remains a definitive leading producer of French excellence in lingerie.