A laser focus on leather and lace.

Loveday London was founded by designer Luisa Loveday, who began her career in design management. After working on pieces for luxury brands such as Coco de Mer and Fleur of England, she launched her own brand in 2014 in the hopes of creating "the ultimate boudoir brand." Designed and crafted in the UK, Loveday London pieces are contemporary yet romantic; the lingerie and accessories aim for a classic boudoir aesthetic with fiercely feminine pieces, crafted from leather, silk, and lace.

Loveday London

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